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100 Essential TikTok Statistics for Startups and Marketers in 2024

Discover 100 must-know TikTok statistics for 2024. Stay ahead of the curve and optimize your strategy now.

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100 Essential TikTok Statistics for Startups and Marketers in 2024

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TikTok has taken the social media world by storm, captivating users with its short-form video content and innovative features.
It's crucial for startups and marketers to stay informed about the latest TikTok statistics to effectively leverage the platform for their business goals.
In this blog post, we've compiled 100 essential TikTok statistics, divided into five categories, to help you navigate the ever-evolving landscape of this popular app.
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User Demographics and Growth

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  1. TikTok has over 1.5 billion monthly active users globally as of 2023. [1][3][6][10][11][13]
  1. TikTok is predicted to reach 2.25 billion users by 2027. [1][3][6][14]
  1. TikTok was the most downloaded app in the world in 2022, with over 850 million downloads. [3][6][11]
  1. TikTok is the 5th most used social media platform in the world. [6][13]
  1. TikTok is available in 154 countries and 75 languages. [6][13]
  1. The United States has the largest TikTok audience with 150 million monthly active users. [6][9][10][14][15]
  1. Indonesia has the second highest number of TikTok users with around 126 million. [6][9][10][14]
  1. Brazil has the third largest TikTok user base with almost 99 million users. [6][9][10][14]
  1. 23.02% of all internet users use TikTok. [6][14]
  1. TikTok hosts more than 5 million business accounts. [6][13]
  1. 60% of U.S. TikTok users utilize the app as a search engine. [6][14]
  1. 32% of TikTok users have purchased a product after seeing it on the platform. [6][14]
  1. In 2023, brands could reach 1.2 billion TikTok users aged 18 and above for advertising. [6][10]
  1. 24.65% of the 4.95 billion active social media users engage with TikTok. [6]
  1. 45.3% of U.S. social media users interact with TikTok at least once a month. [6]
  1. Only 26% of marketers currently utilize TikTok for promotional efforts. [6][13]
  1. 55% of TikTok users have made impulse purchases via the app. [6]
  1. TikTok macro-influencers typically charge between $150 and $3,500 per post. [6]
  1. TikTok influencers with 5,000 to 10,000 followers have the highest engagement rates at 76.23%. [6]
  1. Millennial TikTok users are 2.3 times more likely to create a post and tag a brand compared to other platforms. [6][7]

User Behavior and Preferences

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  1. TikTok users are 1.4x more likely to buy a new tech product in the next 6 months compared to other platforms. [7]
  1. 67% of TikTok users are aged 18-19 and 56% aged 20-29 in the U.S. [5][15]
  1. 90% of TikTok users access the platform daily. [6][8]
  1. The average TikTok user spends 95 minutes per day on the app. [1][8]
  1. TikTok's ad revenue increased by 67% year-over-year in 2023, reaching $16.1 billion. [11][13]
  1. TikTok offers five advertising tiers aimed at big brands, with a branded hashtag challenge costing around $150,000 per day. [13]
  1. TikTok ads reach 17.9% of all internet users aged 18+. [13]
  1. 63% of successful TikTok ads communicate their message right away. [13]
  1. Partnering with TikTok creators boosts view-through rates by 193%. [13]
  1. TikTok ads reach 25% of female Gen Z users and 17.9% of male Gen Z users. [13]
  1. TikTok's ad revenue surpasses Snapchat and Twitter combined. [13]
  1. A brand takeover ad on TikTok can cost $50K to $100K daily, with 5 million guaranteed impressions. [13]
  1. 90% of branded hashtag challenges generate 2.5 to 5X ROI on ad spend. [13]
  1. TikTok ads start at $10 per 1000 views with a $500 minimum campaign spend. [13]
  1. 61% of TikTok users tend to buy from brands they see advertised and 63% consider themselves brand-conscious. [13]
  1. Brands are buying TikTok's in-feed ads for $10 per impression with a $6,000 minimum campaign spend. [13]
  1. Brands create 3.7% of the content on TikTok. [13]
  1. 33% of TikTok customers respond better when ads refer to them directly. [13]
  1. 50% of TikTok ads have emotional messages. [13]
  1. Consumer spending on TikTok surpassed $10 billion globally in 2023. [13]

Revenue and Influencer Marketing

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  1. TikTok buyers in the U.S. increased by 72.3%, reaching 23.7 million in total. [13]
  1. 79% of TikTok's revenue comes from China. [13]
  1. TikTok generated over $303 million in China, $65 million in the U.S., and $29 million in Japan via the Apple App Store in Q4 2023. [13]
  1. TikTok influencers with 2.5 million followers charge around $800 per post on average. [13]
  1. ByteDance, TikTok's parent company, saw a 50% year-over-year revenue increase in 2023, going from $80 billion to $120 billion. [13]
  1. Brands post an average of 3-4 posts per week on TikTok. [13]
  1. 50% of TikTok users have bought something after watching TikTok LIVE. [13]
  1. 1 in 3 TikTok LIVE users considers TikTok their go-to place to connect with brands. [13]
  1. 49.2% of TikTok users are women, while 50.8% are men. [6][16]
  1. Over 70% of U.S. TikTok users are between the ages of 18 and 34. [16]
  1. 2.5% of monthly active U.S. TikTok users are under the age of 12. [16]
  1. The largest TikTok age and gender demographic is females aged 18 to 24 at 18.2%. [16]
  1. 63% of U.S. teenagers use TikTok. [16]
  1. Nearly half of Gen Z prefers TikTok and Instagram as a search engine over Google. [16]
  1. 29% of TikTok users open the app at least once per day. [16]
  1. 43% of U.S. TikTok users say they regularly get their news from the app. [16]
  1. 60% of TikTok users prefer or seek out 'funny' content on the app. [16]
  1. 40% of Millennial TikTok users use the app to discover new things. [16]
  1. 74% of weekly Gen Z TikTok users are more likely to search for more information after seeing an advertised product on the app. [16]
  1. TikTok users spend an average of 45.3 minutes on the platform each day. [16]

Time Spent and Engagement

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  1. Americans spend more of their social media time on TikTok than any other platform. [16]
  1. 2 out of 3 U.S. teens spend an hour or more on TikTok daily. [16]
  1. By 2025, TikTok is expected to surpass Facebook in time spent on the platform. [16]
  1. 92% of global TikTok users take action after watching a video on the platform. [16]
  1. TikTok has the highest in-app purchase revenue globally at $189 million, nearly double YouTube's $111 million. [16]
  1. The top 25% of U.S. adults on TikTok create 98% of public content from that group. [16]
  1. 48% of U.S. adults on TikTok have never posted on the platform. [16]
  1. 25% of TikTok users are unique to the platform. [16]
  1. The average TikTok user follows 154 accounts and has an average of 36 followers. [16]
  1. 67% of women shoppers who use TikTok rely on creator recommendations to buy products. [16]
  1. TikTok traffic campaigns get the highest percentage of clicks on the app, over 67%. [16]
  1. 38% of TikTok users are willing to tolerate advertising in exchange for free content. [18]
  1. The average engagement rate on TikTok is around 3% as of February 2024. [17]
  1. A good engagement rate on TikTok is typically above 5%. [17]
  1. The average global engagement rate with TikTok influencer content is 15.86%. [14]
  1. TikTok has an average engagement per follower of 5.7%, significantly higher than Instagram. [19]
  1. A reasonable engagement rate for an influencer on TikTok is generally between 3% to 5%. [19]
  1. Micro-influencers on TikTok often have higher engagement rates despite smaller follower counts. [19]
  1. The average TikTok engagement rate across all industries is 0.35% as of January 2024. [20]
  1. The education sector has the highest average TikTok engagement rate at 1.05%. [20]
 
Check out our study on the best time to post on TikTok!

Miscellaneous TikTok Statistics

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  1. The real estate industry has the lowest average TikTok engagement rate at 0.26%. [20]
  1. TikTok was the highest grossing app in 2023. [5]
  1. TikTok tops the Apple App Store's must-have apps list. [5]
  1. TikTok is limiting the time teens can spend on the app to one hour per day to promote healthier screen time habits. [7]
  1. 18.2% of TikTok's global audience are women aged 18-24, and 16.3% are women aged 25-34. [7]
  1. Approximately 18% of TikTok users are men aged 18-24. [7]
  1. TikTok is the second most engaging app after Instagram, with 29% of its active users opening the app daily. [7]
  1. U.S. adults spend a total of 4.43 billion minutes per day on TikTok as of 2023, over 5 times more than in 2019. [7]
  1. By 2025, TikTok is predicted to surpass all other social media apps in daily minutes spent by U.S. users. [7]
  1. New research shows two out of every three U.S. teens use TikTok daily, with 16% using it almost constantly. [7]
  1. TikTok was the most downloaded entertainment app in Q1 2023 with 247 million downloads. [10]
  1. Almost 4 out of 5 TikTok users say they use the app to search for funny or entertaining content. [14]
  1. TikTok users spend an average of 23.5 hours per month on the app. [14]
  1. Australians and Indonesians spend the most time on TikTok, over 29 hours per month. [14]
  1. In France, TikTok users spend an average of 21.4 hours per month on the app. [14]
  1. As of January 2023, 53% of TikTok's users in France were women. [14]
  1. In January 2023, 38.9% of TikTok users worldwide were aged 18-24. [14]
  1. TikTok's largest age bracket is 18-24 year olds at 29.8% of users. [11]
  1. TikTok's gender demographics are nearly even, with 52% male users and 48% female users worldwide in 2023. [11]
  1. TikTok reached 1 billion monthly active users in 2021, faster than any other social media platform. [3][8]
These 100 TikTok statistics provide valuable insights into the platform's user base, demographics, engagement rates, advertising landscape, and overall growth. Startups and marketers can leverage this data to inform their TikTok strategies, create targeted content, and optimize their advertising efforts on the platform in 2024 and beyond.
 

Citations & References

[1] https://bind.media/ppc/tiktok-ads-statistics-you-need-to-know-in-2024/
[2] https://www.jible.com.au/blog/tiktok-statistics
[3] https://www.shopify.com/blog/tiktok-statistics
[4] https://www.meltwater.com/en/blog/tiktok-statistics
[5] https://sproutsocial.com/insights/tiktok-stats/
[6] https://socialchameleon.com/blog/tiktok-statistics-you-should-know-in-2024/
[7] https://blog.hootsuite.com/tiktok-stats/
[8] https://www.socialchamp.io/blog/tiktok-stats/
[9] https://www.houseofmarketers.com/tiktok-users-statistics-demographic-data/
[10] https://backlinko.com/tiktok-users
[11] https://www.businessofapps.com/data/tik-tok-statistics/
[12] https://analyzify.com/hub/tiktok-statistics
[13] https://www.socialpilot.co/tiktok-marketing/tiktok-statistics
[14] https://www.loyoly.io/blog/tiktok-statistics-to-know
[15] https://www.searchlogistics.com/learn/statistics/tiktok-user-statistics/
[16] https://metricool.com/tiktok-statistics/
[17] https://tokchart.com/tools/engagement-rate-calculator
[18] https://thesocialshepherd.com/blog/tiktok-statistics
[19] https://www.impulze.ai/post/how-to-calculate-tiktok-engagement-rate
[20] https://blog.hootsuite.com/average-engagement-rate/