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Everyone loves a good laugh, and TikTok has become the go-to platform for hilarious short-form content.
But with millions of videos being uploaded every day, how can you make sure your funny TikTok videos stand out and go viral? The answer lies in combining creativity with a few proven strategies.
Here is a funny video that went viral with 10.9 million views, it uses the techniques I share below.
I promise if you follow the secrets I share with you step by step, you greatly increase your chance of going viral.
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1. Understand Your Audience’s Sense of Humor
The first key to creating viral TikTok content is knowing your audience. Different types of humor appeal to different groups of people. For example, Gen Z might love quick, absurd, or ironic humor, while older audiences might appreciate clever wordplay or relatable jokes.
How to Apply This:
- Research trending TikTok videos: Spend time on the platform and analyze what type of humor is trending. Look at the videos with high engagement in your niche or among the audience you want to target.
- Tailor your humor: Are you aiming for slapstick, relatable, or meme-style humor? Once you identify what resonates with your target audience, you can create content that feels familiar to them while adding your own twist.
Example:
If your target audience is younger, you might want to use quick cuts, over-the-top reactions, and meme references to get them laughing.
The screenshot below shows how you can use to tiktok explore feature to research comedy videos
2. Keep It Short and Punchy
TikTok’s format is designed for quick, engaging videos. The most successful funny TikToks often deliver a joke or punchline within the first few seconds. If your video drags on, you risk losing viewers before they even see the funny part.
How to Apply This:
- Get to the point: Structure your videos so that the setup is clear and concise, and the punchline or twist happens quickly. Aim for a 15-30 second video that delivers maximum impact.
- Add humor early: Capture your audience’s attention right away with something unexpected or funny in the opening moments.
Example:
Start with a normal situation, then flip it with an unexpected twist within the first 5-10 seconds. This ensures viewers stay engaged and watch until the end.
See an example video of how this is used below
3. Use Trending Sounds and Effects
TikTok is highly driven by trends, and one of the easiest ways to go viral is by using popular sounds, music, or effects. Funny videos that incorporate trending audio are more likely to show up on the "For You" page, increasing their visibility.
How to Apply This:
- Use TikTok’s trending sounds: Check the platform regularly to see which songs or sound effects are trending. TikTok’s Discover page is a great resource for finding what’s hot.
- Pair the sound with humor: Whether it’s a funny song, a meme-worthy sound bite, or a goofy voice effect, make sure the audio matches the comedic tone of your video.
Example:
If a silly sound or song is trending, think of a funny way to incorporate it into your skit or lip-sync for an unexpected laugh.
Below I attach a screenshot of how to find vial sounds
4. Create an Unexpected Twist
One of the best ways to get a laugh is by surprising your audience. Humor that involves an unexpected twist at the end of a video works especially well on TikTok. This keeps viewers engaged and wanting to watch until the final moment.
How to Apply This:
- Subvert expectations: Set up a scene that feels predictable, then flip it at the last second with something funny or absurd. The surprise will add an extra layer of humor.
- Play with absurdity: Funny videos often take a normal scenario and throw in an unexpected element, like a strange reaction or a completely unrelated event.
Example:
If you’re filming a skit, build up tension in the story and deliver a punchline that is completely unexpected, such as a character reacting in a ridiculous or exaggerated way.
5. Collaborate with Other Creators
TikTok thrives on collaboration. Whether it’s through duets, reactions, or challenges, teaming up with other creators can help you reach new audiences. Collaborative videos often come across as more spontaneous and fun, which makes them more likely to go viral.
How to Apply This:
- Duet or react to popular videos: Find videos that are already doing well and add your own funny spin by reacting or doing a duet. You can play off the original video’s joke while adding your own personality.
- Work with friends: Funny skits with multiple people are often more engaging. Play different characters, and use the chemistry between you and your friends to create something that feels organic and entertaining.
Example:
If a creator makes a funny video using a popular sound, you can react to it by adding your own comedic twist in a duet. This not only boosts your video but also exposes you to their followers.
Remember, TikTok rewards creativity and originality, so don’t be afraid to experiment with different ideas, sounds, and effects. The more you practice and fine-tune your humor, the better your chances of breaking through the noise and getting those likes, shares, and views rolling in!